SALES APPRAISALS
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MARKETING PLAN
About Wellington & Reeves
Wellington and Reeves has a deep history as one of the oldest and most respected real estate businesses in Albany, one that we would like to preserve and honour. Originally established in 1948 by Roy Wellington and Alex Reeves, we will now utilise 'Albany Real Estate since 1948' to proudly acknowledge our heritage.
The team in the Albany Office consists of 9 Sales Representatives and 2 Administration staff dedicated purely to sales. We also have a substantial share of the residential and commercial rental property market in Albany with 6 residential property managers, 2 commercial property managers, 2 receptionists and many administrators.
As a member of the Real Estate Institute of Western Australia, we are committed to the highest ethical standards.
By entrusting the sale of your property to Wellington & Reeves, you are assured the personal commitment of not only your Sales Representative, but the full team of the firm in achieving your objectives.
Our activities are based and specialized in Albany and we therefore have an intimate knowledge of the local property market in and around the Albany area.
This knowledge is invaluable when identifying the relevant market information required to establish a credible marketing price for your property.
Your Marketing Plan
We will take into account:
- A direct market comparison of your property with other similar properties currently for sale, and those recently sold in the same area;
- An assessment of the impact that the key marketing factors of your property will have on buyers. Features such as location, size and condition of your property;
- Current levels of supply and demand in the market place and prevailing market trends; and
- An impact assessment of the key marketing factors of your property
Furthermore, we call upon the opinion of our entire sales team, who are consistently active in the area. Identifying and researching the most likely purchasers of your property is the foundation of a successful marketing campaign.
To ensure maximum exposure of your property, we have developed a marketing package to suit needs. This includes:
- Placement of a ‘For Sale’ sign in the most prominent position on the property; A large sign board can also be arranged.
- Photographs of the property will be displayed in our office window;
- Creation of an effective advertisement to place in selected newspapers, including the Albany Advertiser (Southern Living) and the Extra;
- Preparation of a property profile brochure for distribution to enquirers, other local agents and surrounding properties;
- Assurance that every qualified buyer will be shown through the property at mutually convenient times;
- Arrangement of Home Opens for weekends; and
- Creation of an effective advertisement promoting your property to the world via the internet on various websites.
Websites
Wellington & Reeves also advertise online with popular websites to maximize the your property’s exposure in the market place.